BR Virtual Summit 2012

Brand Republic Virtual Summit 2012

Today I attended what is the future of summits and conferences organised by the well the respected Brand Republic group.

I've been a keen reader of Brand Republic's Campaign publication for the past 6 years and seen it's commentary change throughout that time from traditional type of marketing (billboard/newspaper ads, inserts and paper promotions etc) to digital marketing which is so very much of today's engagement. Opening a copy of Campaign these days and it's coverage is almost all centred around digital media.

On registering for the summit each delegate is asked for their basic details such as  company and position. After a short tutorial on how to navigate through the auditorium you are free to wander through using your avatar and visit the stands on display, attend webinars, download brochures and engage with other avatars attending.

Each stand has a representative from a company there to offer advice and engage with via their own avatar. Brand Republic's own stand was there offering live sessions and I signed up to some on both days.
The first of which was a keynote speech from BR's senior reporter which set the context of the event by outlining where the industry is today. The key note reminded listeners that difficult economics times are still with us and the importance of a more intuitive and better customer experience is essential for any business to survive and expand. 

The growing complexity that faces CMOs are bound together by huge data growth, multi-channel, multi-platform, social media and the shift in customer demographics. Social engagement is a sophisticated business these days and one that can swing positive or negative at any given time. Because of this a combination of good technology and people need to be in place to deliver effectively and with some affinity.

In terms of building a framework that will engage with a social media environment the best advice came from O2's Social Media Manager UK, Kristian Lorenzon. Chris advised "Start small, think big". O2's social media team that now sits at 15 and answers queries fielded through Twitter and Facebook from 1000's of customers. The team of course announce new products and services engaging with customers across all the main social network platforms.

The seminar, partly titled "how to turn a crisis into a triumph",  allowed  Kristian to recount the day in July when O2's network went down. The outage prompted the biggest social media event ever for O2 with more that 120,000 tweets. Several unedited examples of tweets where shown during the seminar which were very direct, very course and included threats to cancel contracts. 

Turning this situation around meant keeping cool and getting the team answering each message individually thus slowly turning the on-line sentiment around. Not panicking, staying in control,  knowing your audience and acknowledging each individual's frustrations were key factors to this slow recovery.

In the days that followed O2 announced a goodwill gesture to all affected customers against their September bill along with an in-store voucher for £10. This prompted over 10,000 goodwill messages in return over the two days that followed.
The case study showed just how powerful the medium is and highlighted the sensitivity of a group needing a vital service.

The seminar ran three interactive polls during the course of the hour with one poll posing the question "What is the main driver for your use of social media". This poll returned a close draw  between "Building brand awareness" and "Creating audience engagement". The theme common to both is that of a relationships.  

The other two choices of "Driving Sales" and "We don't use social media" scored almost no votes. 

You can follow a recording of this live event here :
Social Media - it's great but show me the money !

Later in the day I attended another live event which focused on online advertising guested by Louise Bolt, Digital Marketing Officer, from Macmillan Cancer Support. With a tight budget to work with, taken up mostly by TV  spend, the remainder is spread over running campaigns promoting the many different areas that make up the charity. The big message from this live session is a continual trial and error approach and see what works and what doesn't. By running different campaigns across many platforms responses can be measured by the traffic driven to the charity's website and how engaged each user is when they got there. Working towards an optimised approach that drives engagement is the objective here. By reaching new users and raising the awareness of the charity and targeting contextually on relevant websites the team at Macmillan are able to achieve positive results. Use of analytics to measure user engagement and KPIs are key.
Louise outlined a growing trend towards traffic coming from mobiles with last year accounting for 30% and this area would be tested and tried further as time goes on.

The message I took aware from this live event was testing, trial and error, more testing and learning from what went before. Building as you progress is the approach to gaining a creditable online audience.

You can follow a recording of this live event here :
Online Advertising - ignored window dressing or targeted sales-driver

This was a great conference and would not have been possible without the sponsors:

• IBM
• Sitecore
• Citrix – GoToWebinar
• Adobe
• Aurasma
• Bazaarvoice

and of course....

Brand Republic

Otway the Movie

After many months the wait was over. I had put my name down, got the ticket and was informed that my humble name would be included in the credits as one of the producers of the movie no less. Imdb here we come!

And during the early days of this long lead up I offered the suggestion to The Movie Team (the production team behind this venture) that I hoped the project would answer why John Otway has continued throughout his career never to be acknowledged by the Palace for his long-life disservice to Rock 'n' Roll. 

Début album from
John Otway and Wild Willy Barrett

John Otway is a legend. To many loyal fans who not only feel the delicate charms and tender lyrics of the songs from his classic, yes classic, début album but also his self-styled on stage antics and acrobatics that prompted me years ago to refer to him as the Russ Abbot of Rock. 

Otway has been performing since the early 1970's and had what is now known amongst the Otway community as "The Hit". "Cor baby that's Really Free" made the charts in '77 and along with appearances on Top of the Pops and the Old Grey Whistle Test secured a long-term and very loyal fan base that included myself. The duo are an odd couple on stage but work like magic. Wild Willy Barrett's virtuoso guitar playing and Otway's mad cap antics always make for an entertaining  performance that make each gig good fun. 

Their self named début album was produced by Pete Townsend and is still in my favourites list after all these years. From the tender Bluey Green and Trying times to the bouncy (still makes me giggle) Louisa on a Horse, and the fast paced Racing Cars (Jet Spotter of the Track), this has always been a great record to come back to again and again over the years. 

Have a listen to the track Bluey Green via this video....




OK......that's a very brief history lesson of the early days of John Otway's career and although he's done lots since it's that period of his career that has bounded me over the years to being a huge fan of this not huge star.


Back to the Premier...

Otway the Movie
Odeon Leicester Square, London

In the long run-up the Movie Team sent occasional emails which got more frequent nearer to the day. "10 Days to go" titled the last one and laminates arrived in the post shortly after which were to be worn on the day. Gosh how official, it's a big occasion for sure and I was a producer of course. The Movie Team also issued the request to be at the cinema no later than 11.00 as the film was not yet finished and the last part of the project would film the people arriving for the screening which would be edited onto the end. A novel and great idea. Name up in the credits AND a possible cameo role no less. This man was taking us all the way to the top. 

The Star

I got there around 10.30 and there was already about 300 waiting outside. Soon hundreds more were queuing for the doors to be opened. Actually, queuing for the ropes to be opened so we could all walk up the red carpet towards the Odeon cinema in Leicester square. The cameras were in view and rolling as the build-up continued, waiting for the star of the now hit movie. A cheer went up and Otway appeared on a balcony above the entrance to the cinema. More people arrived and now packed tightly all around the entrance.

Somersaults at 60

A little later the star then emerged from the main entrance and was greeted by big cheers from well wishers and people wanting autographs, handshakes and birthday hugs. A quick chorus of Happy Birthday was 

Birthday Boy

thrown in as John posed for photographers and did a short filmed interview on the red carpet. This was followed by his trademark somersault which he did several times to great ovation. What Otway performance would be without his famous performance trademark? Then a cardboard car emerged from the crowd side of the barrier which took John and several fans around in a celebratory lap of the red carpet. All good fun and zany games.

The VIPs were then requested who filed in from one corner of the gated area and followed then by the producers. It was unreserved seats in the country's largest cinema which filled up quickly and the bar was doing brisk business as the anticipation rose for curtain up. Many attended in appropriate premier attire and many in their party gear ready for fun.

John Otway on stage 
Odeon Leicester Square, London

Just before the lights were dimmed Otway emerged one last time for a standing ovation from the crowd who were requested to wear cardboard masks. These cut-outs were of the star's face printed on it and the footage would be added onto the end of the movie. Another rendition of Happy Birthday went around the cinema which was packed at this stage.

The lights went down and the film rolled which started with a young Otway playing on stage  in his home town of Aylesbury in 1976 signing Beware of the Flowers. The song subsequently ended up as the seventh most memorable lyric over the past 2000 years voted by BBC viewers in the run up to the millennium. The movie of course covers this story along with alot more adventures of this can-do mad cap artist.

I won't add any spoilers to this blog but what you come away with is that John Otway has drive and ambition and shows that everybody has an equal chance for his or her own stardom if they really really (no pun intended!) want it. The people surrounding Otway are there to help deliver of course and are there to enjoy the involvement and fun of the ride he always promises.

It was great fun attending this event and nice to be part of a project that, hopefully, breaks Otway into the world of the silver screen en route to his next hit!

I'll finish with a link to the well known appearance from the Old Grey Whistle Test which is where I first enjoyed Otway and Wild Willy Barrett's charms and genius.........




And finally !!!!!!!!!! HAPPY 60th BIRTHDAY to JOHN OTWAY !!!!!!!!!!

Here's Channel 4's report on today.

Find out more at http://johnotway.com/

 

Twin Peaks Walk

From Monument to Wellington Arch
a continuation of the walk Sunday Morning Contrasts

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Two peaks, two climbs and one almost straight hike across two cities was the route today. London of course is made up of the City of Westminster and the City of London, with both sitting hunched up together surrounded by boroughs and Royal Boroughs. It's an urban sprawl  which would take you a lifetime to get around and see in it's entirety.

Monument to the Great Fire of London
(with The Shard in the background)

I landed on Fish street just before doors opened for the day, had a quick brew and got watered for the next few hours. I've always felt the setting here quite imposing to say the least and a little claustrophobic. The main reason for this being is that the monument is situated only 202ft (62m) from where the Great fire of London started and is itself the same height. Hence it's full official title and what it commemorates: The Monument to the Great Fire of London. 

Doors opened and I was already third in the queue and followed in step with another couple behind. Round and round and up we went the 311 steps of Portland stone. It's quite a climb and if you did it in one go without stopping could certainly qualify for any Olympic games. Many stop of course on the way up at the bay windows which allow some extra space and allow one to lean in so that any traffic can pass. Finally after what felt like 10 minutes you feel the  sunlight then fresh air and the last step onto the top viewing platform.

View from the Monument

The claustrophobic aspect at the bottom does have it's benefits however when you reach the top. The view towards the city is impressive and you feel right amongst it been almost the same height as the taller buildings and buildings to be. 

Of course London been London there's  CCTV all around the top but I hadn't expected to see speakers. Health and Safety gone mad again I thought and assumed it was for fire evacuations. 

Something new for the CV

A few snaps later and one final panoramic look around I returned to the bottom and was presented with the certificate everyone gets for this great feat of exertion. Another addition to the CV I returned to the guy in the box who informed me that the speakers where actually to ward of graffiti artists and the "I was here" brigade. Everything made sense at that stage and off I went up Cannon street in the direction of Saint Paul's Cathedral.

The London Stone
111 Canon Street

Cannon street's most famous resident these days is the London Stone which is an encased stone rumoured to be the one that King Arthur drew his sword from. Other legends also persist but the poor thing has been shunted around more than several times over the years to allow for the ever growing traffic and ever growing building work that this city is all too keen on. It's current home is mid-way along the street at #111 and is encased is a tasteful mesh of iron.

Cannon Street Station

Building work indeed and this very straight street has many gems of glass and steel. As I passed the London Stone the site of Cannon Street railway station is unmissable with it's glass side giving a great reflection on this October morning.

And off a side street in one of those hidden courtyards you find dotted 

Barclays Bank

around central London a building occupied by Barclays which encases the space and is well done with it's futuristic curves of steel. I continued along Cannon Street and watched as Saint 

Cannon Street leading to St. Paul's Cathedral

Paul's Cathedral started to come into view. The contrast between big city building and the iconic cathedral designed by Sir Christopher Wren is quite a contrast and starts providing a different mood to the walk. As you approach St. Paul's the space becomes more open with lots of tourist traffic around and many feeding over the river Thames along the Millennium bridge from Tate Modern.

St Paul's Cathedral, London

St. Paul's can be seen from most parts of central London. One reason for this is that of the restriction imposed that must allow a view between it and Westminster not to be blocked. This stops it from been lost amongst the on-going construction work in the city. The Cathedral also occupies the highest point in the city of London on top of Ludgate hill. 

Saint Bride's Church

I head on past this national treasure of Portland stone, down Ludgate Hill and join Fleet Street. Once home to the newspaper industry you still get the feel of the era when walking past the art deco building once occupied by the Daily Telegraph. The plaque and bust of TP O'Connor also sits above a doorway almost opposite the Telegraph's old home as a permanent reminder to this street's  history.

Off Fleet street and along Saint Bride's Avenue sits St Bride's church, also by Christopher Wren, which is known as the printers church. Adopted by the journalists and the industry of the area and were memorials exist for lost personal who lost their lives when working abroad and at home especially in conflicts. The famous diarist Samuel Pepys was buried here in 1703. The tall steeple was added in 1670 and inspired local bakers to start the trend of tiered wedding cakes which has lasted ever since. 

Eat, Fleet Street, London

Continuing along Fleet street I wanted to visit number 168 which was the fabled home of Sweeney Todd, The Demon Barber of Fleet Street. As I counted the building numbers which descended as I went along I came to 170 then no numbers for a few doors but by my calculations the current address is occupied by an outlet of a chain of cafés call Eat. An ironic coincidence or what that the scene that many met there end in such barbarous conditions to be cooked up in Mrs Lovett's pie shop should now again be used for a culinary outlet of another kind. The thought of the menu didn't cross my mind at this stage but there was a sign for pies!

Boundary between the
City of London
 and the City of Westminster

Heading west I start nearing the Strand and the boundary that separates the City of London and the City of Westminster. The boundary around the City of London is well marked by a variety of ways which are always black. In this case it's the statue of a black dragon that sits on a plinth. A short distance ahead is a street lamp with a pillar that has the marking City of Westminster. 

The feel here starts to change as I pass the Royal Courts of Justice and brush along side the famous west end's Theatre Land area.

The Royal Courts of Justice sit majestically just off The Strand at Aldwich and have seen many famous cases down the years. Oscar Wilde, Lord Haw Haww, The Cray Twins

Royal Courts of Justice, London

No court cases today only tourists and a fashion shoot which looked out of place I have to say. There was plenty of activity however around the entrance with staff going in and out. It's a huge building that doesn't seem to fit into it's surrounding area I felt because it's size and grandeur.

Stanley Gibbons

When walking along the strand you find that the north side seems to be a border where the West End finishes.There are a couple of theatres along this side along with hotels. The south side is home to the ever prestigious Savoy hotel and Somerset House with it's amazing fountain and space used for open-air concerts in summer and ice-rink in the winter. The courtyard is magical at any time of year but more so in winter time I have to say. Back on the north side two old institutions which sit quietly amongst the tourist traffic that makes it's way up and down the stretch. Stanley Gibbons, the home of stamp collecting since 1856, which when I was growing up was synonymous with stamp collecting. They have inspired school boys young and old toward collecting first day issues and name-checking the rarest and most expensive stamps in the world. 

Coutts Bank

Stanley Gibbons promise that if you pop into see them at 299 The Strand  "for 5 minutes, you’ll lose an hour just looking at the rich selection of quality stamps we have available". Definitely one for a rainy afternoon.

Further along is another old institution which also bares the royal crest and serves the banking interests of royalty. Coutts was founded by John Campbell in 1692, two years before the Bank of England. Their main line of business is Private and Commercial Banking. Again the throngs of tourists pass on by walking to and from Trafalgar Square asI head in that direction.

Matsuri Festival, Trafalgar Square

I went on and passed Charing Cross station and arrived at Trafalgar square. A festival was taking place and was one of the many cultural celebrations that happen around the fountain and in front of Nelson's Column throughout the year.

Today was the Japan Matsuri 2012. As I walk through a programme was handed to me which explained the festival and outlined what entertainment and celebrations were taking place. Matsuri means festival in Japanese and all the stalls surrounding Trafalgar square were showcasing food, providing demonstrations in drawing, selling holidays, culture and stalls set up by the sponsors which there were many. 

Matsuri Festival, Trafalgar Square

The stage in front of Nelson's column was staging a fashion show with local and Japanese models parading in pairs finely turned out. Traditional Japanese outfits with a modern twist I thought. Even the parasols they carried looked cool. I headed on through the crowds past the many food stalls providing a taste brought from the orient to local and ex-pat visitors. 

Buckingham Palace, London

As I cleared the festivities in Trafalgar Square I made a quick check on my location and planned route by looking at one of the many maps dotted around Westminster and the City of London. It's almost impossible to get lost in this city as these maps are found in most areas tourists frequent along with smaller versions at every bus stop right across London. From where I stood I had to go through Buckingham gate and onto the Mall towards Buckingham Palace. A straight walk. 

Constitution Hill, London

The Mall is well used by traffic with most of that made up by what looked like taxis. The manicured lawns are perfect around the surrounding area and the beds looked like they had been turned over recently and readied for autumn. The space the palace affords itself is comfortable enough to be admired and enjoyed by visiting tourists and locals strolling around. Taking snaps, lazing on the grass, jogging, hiking and even a outdoor watercolour class provide a more relaxing atmosphere.

I followed on right and made my way along Constitution Hill which was my the home straight to Wellington Arch. The park land around here is made for all seasons especially autumn with the leaves now changing colour. A large puddle sat amongst the trees served as a reminder to recent wet nights. It was a wonderful reflection which I snapped and gave a painterly effect later using Photoshop.

Wellington Arch, London

Walking along the Mall and Constitution Hill gave me the feeling of making the choice in which peak to climb first as this walk turned green and allowed me to take advantage of the heat of the sun. Up until then I was walking on the sunny side of the street. I got to my final destination via the pedestrian crossing for people (and horses!) across the road that encircles the arch. 
I entered the doorway inside the arch and paid the entrance fee to get to the viewing platform. 

View from Wellington Arch, London

Another reason hit me as to why doing this peak second was provided to me when I was instructed by the person in the foyer to take the lift up to the viewing platform. 
Music to my ears at this stage and I gladly choose the floor to the top. It's like a Tardus in here I thought when passing the exhibition currently taking place in order to get the view from outside. 
Although the view back along Constitution Hill is quite nice with the many trees in view the potential view could be much better. If the trees were just a little lower then a spectacular view of the houses of parliament and of the London Eye would be very pleasing indeed.

After a welcome rest I boarded the Piccadilly line from Hyde Park Corner and headed home.

Hanging out with the stones...

An away day to Stonehenge.....

15th September 2012

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Amesbury Millennium Cross

Squeezing out the last bits of summer is the name of the game now that the evenings are drawing in. On Saturday I joined a day trip on a minibus to Stonehenge organised locally from west London. An eight mile hike was also part of the itinerary which was going to allow the group to explore the surrounding Wiltshire country side and enjoy which looked like the last good day of the summer. 

Armed with clipboard, our organiser Tom marked everyone off as they boarded the 9.30 for Stonehenge. Acton town is  an unusual meeting point for a tour but convenient for me as I live in nearby Ealing. It of course allowed for an earlier arrival home along with, time permitting, the chance to enjoy at least some prime-time Saturday night locally ("cake" and "eating it" are always on my mind). I could also then get home comfortably before the nutty season kicked in.

Off we went. 22 stones fans on board and the bus slipped onto the M3 from the Chiswick roundabout bound for Wiltshire. As with most bus trips it was quiet on the outbound journey with the odd newspaper in view, some couples having quiet chit-chat and a girl in the same row as myself having a snooze. Luckily I had a seat all to my good self so I parked my day pack next to me and fished out a banana. 

Fly fishing along the river Avon

The weather looked very promising and because of the recent stretch of dry days chose to wear my walking shoes instead of my sturdy Brashers. We were to be dropped off in Amersbury, four miles from Stonehenge and which marked the half-way mark of a planned circular walk.

The bus passed into Hampshire after 40 minutes then Wiltshire just before 11 and passed a road sign for Stonehenge shortly after that.  We finally pulled up at 11.45 in the Amersbury where we began our hike. Everyone off of the bus, and a after a few introductions moved off along a lane from the village following The Lords Way.

Walking group winding it's way to Stonehenge

Amersbury is a small picturesque village of a couple of main streets lined mostly with independent family run shops. It gives you a feel of days gone by before familiar franchises and chain stores became the mark of every street.

Wooded path leading to Stonehenge

Not far into the Lords Way we found ourselves following the river Avon with a path that had become overgrown and a sure sign of autumn's return. A few middle-aged men were fly-fishing and with the mix of the partial shaded areas and strong sunlight made it was one of those sights straight out of a brochure for English country life.  

After crossing a small bridge the group followed along trails and lanes and into wooded walkways almost made for this hike towards the monument ahead. We took the sign for Dunford and followed what then looked like a mix of horse breeding country and farmland. All farms had their fields cut with hay piled high and several well packed sheds marked harvest time for sure. 

Cloud watching over Stonehenge

We continued on and from over a hill caught sight of Stonehenge for the first time. Tom announced lunchtime and we stopped for a picnic at the Normanton Barrows which although was in a nice location delayed the reason for my been on this trip. Patience patience I thought. The Normanton Barrows stretches for about a kilometre and is made up of a series of disc shaped barrows like small grass spaceships in the distance from Stonehenge. The curved line they follow feel parallel with the ancient sight beyond. We sat  and had a packed lunch in the strong sunshine and watched a demon like cloud that sailed across the sky in front of us as it peered down upon where we were headed.

Stonehenge is a neolithic monument from around 3000BC that has went through various  rebuilds, additions and face 

Salisbury plain

lifts over time. The image we are so accustomed to seeing isn't the original structure and was preceded by structures made from stone and wood. Many theories exist as to its purpose and the popular use of a place of worship is kept prominent with the strong association with the Druids. There is no actual link or overlap in the known history of Stonehenge and Druidism other than the annual gathering during the summer solstice. This annual procession is enough to keep it in the public conciousness and that of a place of intrigue.

Entrance to car park at Stonehenge 

Lunch over and we headed on. When we reached the monument the group stopped for another 40 minutes allowing the choice of entering the sight and forgo the admission charge or simply relax in the nearby fields. In would have been a sin not to go I thought especially since the sun was just starting to cast shadows from the stones. A good time for take a nice snap or two. 
Those who chose to visit joined the conveyor belt of day trippers queuing for admission then passed through a tunnel that went under a fence and emerged onto a path towards the stones. 

Stonehenge

The breakaway group made our way as close as we were allowed up to the lines that prevent you getting close enough to touch. All visitors following each other slowly around its guided perimeter path. Everyone moved at about the same pace gazing at it's wonder and making the odd remark whilst keeping it light and interesting. With everything from comparisons to the pyramids, one of the wonders of the world, a place of sacrifice, the iPad2 of it's day and "No way am I getting my photo taken against a big lump of rumble!", continual comments that broke the silence and all in the good taste of an enjoyable day out. There is wonderment here and most feel a draw of some kind. The height of some of the stones alone are breathtaking and how they sit and have sat over the years is a wonder. I have to say that few people expressed much knowledge about what they were looking at (me included) and few realised that the current monument wasn't the original circle. Stonehenge is the Mona Lisa of Neolithic history with the surrounding countryside of barrows, Bronze age monuments and burial grounds the Louvre of archaeology. 

One thing that struck me when walking the pathway around the circle is that almost every tourist walked by the equally significant Heel Stone without any thought or realisation of it's importance. When viewed from inside the circle itself, the Heel Stone marks the direction from where the sun rises on the morning of the summer solstice. Relatively speaking though, it is situated out of the way and outside the guided perimeter path around the monument. In fact it's right up against the fence beside the road that passes the site erected to protect and preserve the stones from too much interference. 

Here's a good video overview of Stonehenge.....



Forty minutes passes quick when you're drawn into an ancient world and those that made their way to the stones now had to rejoin the group. The walk back to Amersbury along the open fields of Salisbury plain, beautiful as they were, didn't offer the variety of the route we followed to the monument and didn't serve up the same air of anticipation either. The heat and direct sunlight were causing tired legs as we neared Amersbury again en route for a scheduled pub stop. Cloudier days make for better walking conditions especially in these parts as there's little in the way of shade. Take my advice and wear a hat if you intend visiting.

The George Hotel, Amersbury

We edged back into Amersbury along a different lane from where we had started and Tom guided us to The George Hotel. "The George" is an ancient coaching house founded by Henry II in 900AD as a Pilgrims Hostel. It's a pub of two halves with tables in the court yard in between that still provides Bed and Breakfast and is very olde worldy indeed. 

With our laurels well rested we boarded the bus when it pulled up and set off east back to London. The setting sun made for a quiet trip back which felt quick partly due to the time of day.
We were back on the ground in Acton Town just after 8pm and allowed for that sensible arrival home time. 

Thereafter a well earned bit of Ealing style jazz with food rounded up the day.

If you ever intend going to Stonehenge I would recommend a full day and go and investigate the surrounding barrows as well. Research the area and follow the Lords Way that leads to the monument. It's a perfect approach. Amersbury is a great place to park up, look around and spend time in. It's also a perfect place to start and return to if spending the day of foot. 

For the full Stonehenge experience however go for the mid-summer all-nighter and join the hundreds who show up to celebrate the solstice with the Druids. 

See you there next year :)